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In this episode number 30 of the InnovaBuzz podcast, Camille Holden and Taylor Croonquist of Nuts and Bolts Speed Training for Powerpoint, talk to me about their business, Powerpoint (of course), living in China, working from anywhere in the world as long as it is tropical and scuba diving! Listen to the podcast episode to find out the details. Today's competition prize has been generously donated by Camille and Taylor and it is a full training package on Powerpoint from Nuts and Bolts Spped Training, so stick around for details on how you can enter the draw to win that competition prize later on in the interview. Listen to the Podcast
If people come to your site but have no way to opt in to your email list to get exclusive content or to get exclusive deals, or even learn about you, you have a web address that's not really doing much for you.
Taylor Croonquist Show Highlights Some of the highlights of this episode include:
* The key to Nuts and Bolts Speed Training's success is quality content published on a regular and ongoing basis. * Lead with education - teach your audience something valuable. You must EARN the right to sell. * It's important to get your audience to take action on the content. * In crafting a presentation - the key is to remember the context: what sort of room are you in? Who is the audience? What is the message you wish to convey? * To get an audience for their content, Camille and Taylor began with a website, wrote lengthy blog posts, created video tutorial and a You Tube channel, added the videos to their blog posts, then created step by step guides with pictures. They then posted these to LinkedIn Groups and reached out to related websites. Over time, that built a substantial audience. As well, they offered people something of value to opt-in to their email list.
There's a saying that it's hard to move a stationary object. As long as you have something that's at least moving even if it's very slow or if it's wobbly or whatever, it's a lot easier to push something that's already moving. Just get something going and then you can always steer it however you like. If it's just sitting there it's hard to move it around.
Camille Holden The Buzz - Our Innovation Round Here are Camille and Taylor's answers to the questions of our Innovation round. Watch the interview to get the full scoop.
* #1 thing to be more innovative – Try different things. What's the smallest piece you could do next week, do it and get feedback. * Best thing for new ideas – Always learning and a lot of reading. Model people who have been successful online. Get people on webinars and ask them what they are struggling with. * Favourite tool for innovation – Not really a tool - a MINDSET: focus ("The One Thing" by Gary Keller and Jay Papasan) * Keep project / client on track – Schedule live demos with clients - deadlines! * Differentiate – Be friendlier than the people around you, more entertaining and more helpful.
To Be More Innovative and Productive Get started and get moving! Reach Out You can reach out and thank Camille and Taylor via the Nuts and Bolts Speed Training for Powerpoint website or via their emails: taylor@nutsandboltsspeedtraining.com or camille@nutsandboltsspeedtraining.com Suggested Guest Camille and Taylor suggested I interview Pat Flynn, Online Entrepreneur, Author, Podcaster and Blogger, on a future podcast. So, Pat, keep an eye on your Inbox for an invitation from me, for the Innovabuzz Podcast, |