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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #33 – Christie Hamilton of Benelds
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #33 – Christie Hamilton of Benelds
Category: Business
Duration: 0
Publish Date: 2016-04-14 19:25:27
Description:










In this episode number 33 of the InnovaBuzz podcast, Christie Hamilton of Benelds talked to us about business processes, marketing automation, Infusionsoft and being the best you can be.  On this latter point, Christie pulls no punches, and described to us her criteria for a great customer.  It's another fascinating interview, so listen to the podcast here.

Listen to the Podcast



Well, if you want to really get into this stuff, find out who are the power players and get it from them directly.



Christie Hamilton

Show Highlights


Some of the highlights of this episode include:

* Sound processes, well documented, are critical to all businesses. The business owner must be involved in establishing the culture and the quality standards from the beginning.
* Have everyone in the business document their day to day processes, but to do it in a way that's really the warts and all reflection of what actually happens, and not this Nirvana workflow that isn't actually real.
* The most critical part of automating your processes is being very clear of what you want to achieve, the outcomes and why you want to do that. Once that's clear, you can work out how to do it.
* Making use of the Cloud can bring a huge productivity boost - giving you access to your business data from anywhere.
* Surround yourself with exceptional people - use that as a criterium for selecting your customers.

Customer Selection Criteria: First is we've got to be able to learn about business from them, the second is they've got to be a good potential referrer, and third is they've got to not be a dickhead!

Christie Hamilton

The Buzz - Our Innovation Round


Here are Christie's answers to the questions of our Innovation round. Watch the interview to get the full scoop.

* #1 thing to be more innovative – Do SOMETHING, test ideas, take action!
* Best thing for new ideas – Surround yourself with people who are better than you - clients, partners and suppliers. Learn from them.

* Favourite tool for innovation – The Cloud - the ability to access your information from anywhere.
* Keep project / client on track – Mutual accountability and setting clear expectations
* Differentiate – Pick a Niche - every time we've niched down further, our business grew massively.



To Be a Leader


Constantly be learning and be mindful of the sources of your knowledge -  go directly to the leading authorities.

Reach Out


You can reach out and thank Christie via the Benelds website, or email: christie@benelds.com.au


Suggested Guest


Christie suggested I interview Peter Moriarty of itGenius and Ossie Pisanu of Guardian Australia on future podcasts. So, Peter and Ossie keep an eye on your Inbox for an invitation from me, for the InnovaBuzz Podcast, courtesy of Christie Hamilton!

Links



* Infusionsoft

* Tools:
Evernote


Full Transcript


Click to Read...
Intro:
Hi, I'm Jürgen Strauss from Innovabiz. Welcome to Episode No 33 of the InnovaBuzz Podcast - designed to help smart businesses with an interest in innovation and the Internet of Things become even more innovative.
In this episode,
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