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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #34 – Annemarie Cross
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #34 – Annemarie Cross
Category: Business
Duration: 0
Publish Date: 2016-04-28 21:39:54
Description:










In this episode number 34  of the InnovaBuzz podcast, Annemarie Cross,  a business mentor and a communication strategist, as well as host of the Women in Leadership Podcast, talks to us about the importance of a positive mindset to the entrepreneur and about scaling a business with a great team and sound systems and processes. It’s another fascinating interview with a lot of valuable advice; find out more on the podcast.

Listen to the Podcast



If you were sitting or standing on a boat and someone was in the water and they were scrambling, they were drowning, you would throw them a lifeline. So similarly, if your client is struggling with a problem or a real challenge, if you've got an answer, why wouldn't you throw out a lifeline

Annemarie Cross

Show Highlights


Some of the highlights of this episode include:

* What we think, and our beliefs and values, underpin, strengthen what we do and in some instances unfortunately can weaken what we do. 
* If you were sitting or standing on a boat and someone was in the water and they were scrambling, they were drowning, you would throw them a lifeline.  So similarly, if your client is struggling with a problem or a real challenge, if you've got an answer, why wouldn't you throw out a lifeline.
* Getting systems and processes in place and well documented is critical to growing your business and having a team that can work with you to free up your time.
* Focus sometimes requires difficult decisions to be made - letting go of  an activity.  It's important, though, to recognize what is important and make those decisions.
* Customer feedback and stepping into the mindset of your ideal customer is key to successful product/service innovation.
* Having a mentor and accountability partner or coach on your team can have an incredible impact on your success

I'll create processes and put systems in place so that my team can implement that for me, because as entrepreneurs, as business owners, as we continue to grow, there's no way you can handle everything. So, I surround myself with some key team members so that I can continue to do what I love doing. This is so important and imperative to allow myself space to continue to grow my business.

Annemarie Cross

The Buzz - Our Innovation Round


Here are Annemarie’s answers to the questions of our Innovation round. Watch the interview to get the full scoop.

#1 thing to be more innovative – get rid of the negative mindset, and that includes your own and other people's.
Best thing for new ideas – Give yourself space to be able to think creatively and really get into a space that allows you to be creative and step into the mindset of your client.
Favourite tool for innovation – I love technology, but I will always for innovation go back to pen and paper.  There is something about getting your thoughts through your hand onto paper and mind mapping, and that just really works for me. I do use technology such as online calendars and online to-do lists to really get me focused. 
Keep project / client on track – Basecamp project managment software
Differentiate – Give yourself permission to show up as themselves. Absolutely get really clear on who you are and what does make you unique.  When you start weaving that throughout all of your communications – online, offline, how you show up – that is what is going to distinguish you.  


To Be a Leader


Get a mentor, an accountability partner; get a coach there on your team - people who can stretch you and support you in taking your business to the next level.

Reach Out


You can reach out and thank Annemarie via
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