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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #35 – Ossie Pisanu, Guardian Strata Management
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #35 – Ossie Pisanu, Guardian Strata Management
Category: Business
Duration: 0
Publish Date: 2016-05-26 20:13:13
Description: Ossie Pisanu, Guardian Strata Management

In this episode number 35  of the InnovaBuzz podcast, Ossie Pisanu, of Guardian Strata Management talks about a recent technology makeover his company undertook and the huge impact that had on the staff, team morale and the ability of Guardian Strata Management to better serve its customers. This is a fascinating account and there are a lot of gold nuggets in the interview for all business owners; listen to the podcast to find out more.


Listen to the Podcast


I think that this whole instant gratification part of our society is to blame for businesses not taking time to educate their audience. It's about giving first and getting back second. All the good marketers will tell you, provide value first and everything takes care of itself after that.


Ossie Pisanu



Show Highlights

Some of the highlights of this episode include:

Business owners often under-estimate the impact of technology decisions on people in the business and therefore team morale. If you knew what actually was going on underneath the carpet, so to speak, you'd may well be making different decisions. As a service business we've got the fantastic opportunity to change both the quality of our clients, and the quality of life of our staff, by making use of the right modern technology e.g. in the past we've been restricted to holding statutory annual general meetings face to face, whereas in six months' time, we'll be able to have meetings by electronic voting, once new legislation allows for that to occur.I personally have surrounded myself with the best, people that are two, three times better than me in certain aspects of what I'm learning. Surround myself with those people, its my "think tank", my "mastermind group".Talking to customers, to really learn and understand their interests and needs, is fundamental to changes and innovation we undertake.Sound, well documented processes are critical to having the business running smoothly.  It's important to document what is really done, then from there, you can analyze and improve those processes.

The marketing principle behind innovation is not everything's going to work. Be prepared to fail - it's all about testing. And that's the principle - test, test, test, test, fail quickly, so if an ad's not giving you the runs on the board that you were expecting, then try something else.


Ossie Pisanu



The Buzz - Our Innovation Round

Here are Ossie’s answers to the questions of our Innovation round. Watch the interview to get the full scoop.

#1 thing to be more innovative – Willingness to learn and do not be concerned about failure.Best thing for new ideas – An automated order and quote management system, which is now running and undergoing iterative improvement so that we can share with other Strata Management companies.Favourite tool for innovation – Workflow automation tools - InfusionSoft for sales and marketing, Microsoft CRM online for operations.Keep project / client on track – Clearly defining the scope, and managing scope creep.Differentiate – Do something that no one else does. Begin with one!
To Be a Leader

Ideas are ONLY ideas until you take action.......take action on your ideas!  (Version 1 of implementation is far better than version 0)


Reach Out

You can reach out and thank Ossie via email: ossie@guardianstrata.com.au


Suggested Guest

Ossie suggested I interview Samantha Allford who runs a company called Traveling Frog with online bookings for bed and breakfasts on a future InnovaBuzz podcast. Ossie is particularly interested to learn howSamantha's business model, where there's no commission, works. So, Samantha, keep an eye on your Inbox for an invitation from me,
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