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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #37 – Rob van Haaren: CoverrMe Crowdfunding Platform
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #37 – Rob van Haaren: CoverrMe Crowdfunding Platform
Category: Business
Duration: 0
Publish Date: 2016-07-01 00:54:21
Description:





























Rob van Haaren: CoverrMe Crowdfunding Platform















In this episode number 37 of the InnovaBuzz podcast,  we hear from Rob van Haaren all the way from New York City, about his experiences in innovation, crowdfunding,  solar energy and his CoverrMe crowdfunding platform.  This new initiative takes an innovative approach to crowdfunding and leveraging technology.  Read more below and listen to the interview to learn more from Rob.















Listen to the Podcast



















I think a business should always revolve around the customer, shouldn't it?
Rob van Haaren















Show Highlights




Some of the highlights of this episode include:

* Innovation should be addressed in the education system, and not just the science / engineering, but also the economic capital and human aspects.  The Netherlands is one country that is doing that.
* Innovation is about applying an idea or model in a way that no one else has, but most importantly it's about doing - it's only an idea until something is actually produced.  It's important to get moving, then you can iterate with your customers' input to improve on the product / system after it is launched.
* Google Analytics is an invaluable tool to find out what visitors to your website are doing there.  It can be used to get information from hundreds of visitors of your platform without having to do in person interviews.
* Rob emphasized the importance of the customer experience in any product or service and talks about actually going through your entire sales and onboarding process as if you were a customer - to identify what needs improvement for the customer experience.  Also, see how competitors do it and then do it better!
* Rob proposes an interesting model for Solar Panels in crowded areas - based on the AirBnB model - Solar Panels on large communal areas (e.g. school rooftops), which are rented out to the community.  Keep watching Divvy to see how that progresses.
















Keeping that connection with a customer is extremely important; the intimacy with the customer.


Robert van Haaren















The Buzz - Our Innovation Round




Here are Robert's answers to the questions of our Innovation round. Watch the interview to get the full scoop.

* #1 thing to be more innovative – talking to customers and solve their problems.
* Best thing for new ideas – iterating with the customers and getting their feedback to learn what needs improvement.
* Favourite tool for innovation – Google Analytics
* Keep project / client on track – set clear milestones and to have the discipline to keep working to them.
* Differentiate – learn about your competitors and know what they can do. Then work with your customers to make your product or service better!
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