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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #38 – Kronda Adair: Karvel Digital
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #38 – Kronda Adair: Karvel Digital
Category: Business
Duration: 0
Publish Date: 2016-07-15 02:22:08
Description:





























Kronda Adair: Karvel Digital on online workshops, audience building and funding products















In episode number 38  of the InnovaBuzz podcast,  Kronda Adair of Karvel Digital tells us about some of the really neat and innovative things she is doing with online workshops and building an audience and funding the products. Kronda's philosophy is that a website is a business tool and should be working to grow your business, and she's also a strong advocate of regularly publishing content. Let's hear more from Kronda.















Listen to the Podcast



















I appreciate good design, but I think good design is about facilitating the transaction, and not just like making it look pretty. A website is a business tool, not an art project.
Kronda Adair















Show Highlights




Some of the highlights of this episode include:

* Figure out what the market wants before you spend a lot of time and energy building something; find out if people really want what you're selling before you invest hugely in it.
* You need to establish yourself as the go to X for Y. And blogging is one of the easiest, cheapest ways to do that.  Kronda sent a clear message to all our audience - Become an authority in your field by blogging!
* Every minute that you spend on documentation or establishing process is hours and hours that you'll save later.
* It's important to set aside time, ideally full days, to work on your business and keep free of client work.
* In addition to publishing blogs and other writing online, speaking and presentations at relevant forums (for Kronda, WordCamps and tech meetings) is a great way to establish your authority.
















Every minute that you spend on documentation or establishing process is hours and hours that you'll save later. Future you will thank you so much!
Kronda Adair















The Buzz - Our Innovation Round




Here are Kronda's answers to the questions of our Innovation round. Watch the interview to get the full scoop.

* #1 thing to be more innovative – Listen more to your customers or your audience.
* Best thing for new ideas – Take the consistent pain point for your customers, and fix it.
* Favourite tool for innovation – TeamWork (project management), Text Expander and 1Password.
* Keep project / client on track – Standing weekly meetings.
* Differentiate – Just be Yourself.
















To Be a Leader




Publish valuable content, regularly to establish yourself as an authority.















Reach Out
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