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Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #44 – Marcus Sheridan: The Sales Lion
Category: Business
Duration: 0
Publish Date: 2016-08-25 06:22:19
Description:































Marcus Sheridan: The Sales Lion















In this episode number 44  of the InnovaBuzz podcast, Marcus Sheridan of The Sales Lion and of course, star of the River Pools story talks about content marketing, but primarily about the key principle of solving your customers’ problems by educating them.  This is an enduring marketing strategy that has worked for a long time, even before the internet and will endure for much longer.  Listen to the podcast to find out more.















Listen to the Podcast



















The only thing people care about are their problems and finding a solution.
Marcus Sheridan















Show Highlights




Some of the highlights of this episode include:

* Hear the questions people are asking, their fears, issues, concerns, and worries, then address them on your website, through text and video.  
* River Pools core philosophy - four simple words, they ask, you answer.
* The  goal of content marketing isn't to show the world that you're smart, the goal is engaging communication with your audience and education.
* Teach better, listen better, if you do that, you'll get the reward.
* The people that see blogging to educate clients as principles are more successful than the ones that see them as "techniques" or temporary behaviors in consumerism.
* If you can't empathize and think like your customer, you're going to stink at content marketing and digital marketing.
* If you can't articulate the problem you solve, if you have to think about it, then you aren't good at your job.
















Ultimately, when all is said and done, buyers want to be educated, they want to be comfortable, they want to know they're not going to screw up and not make a mistake. And that's the purpose of content.
Marcus Sheridan















The Buzz - Our Innovation Round




Here are Marcus' answers to the questions of our Innovation round.

* #1 thing to be more innovative –Be a good observer - what's happening, what questions are being asked?
* Best thing for new ideas – Interactive communication with prospects - get them to tell you how they feel and what they need
* Favourite tool for innovation – Hubspot.  Also constantly analyse your lists for behaviour, remembering that 20% of the activity gives 80% of the results.
* Keep project / client on track – Incredibly honest conversations - establish a rapport of equality.
* Differentiate – Be an amazing teacher, say what you are for and against and who is not a good fit.
















To Be a Leader




Don't let your personal opinions get in the way of smart sales and marketing!
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