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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #45 – Chris Marr: Content Marketing Academy
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #45 – Chris Marr: Content Marketing Academy
Category: Business
Duration: 0
Publish Date: 2016-09-01 20:37:31
Description:































Chris Marr: Content Marketing Academy















In this episode number 45 of the InnovaBuzz podcast, Chris Marr of the Content Marketing Academy gives us his philosophy around content marketing - educating your audience and constantly learning as well.  Key is to be consistently present and always delivering value as well as building a community.  Listen to the podcast to find out more.















Listen to the Podcast



















We're all in the same business, and it's the business of trust.
Chris Marr















Show Highlights




Some of the highlights of this episode include:

* Chris got his first contract as a consultant off the back of writing a blog!
* Your website should be generating customers for your business and if it’s not then something needs to change. Your website has the potential to be the number one marketing asset. This is not about design. This is about marketing. Plain and simple. The purpose of your website should be to turn an anxious visitor into a confident customer.
* The key to success is building trust quickly. If you can do it faster than somebody else that provides a similar product or a service as you do, then you've got much more of a chance of building a great relationship.
* The Content Marketing Academy is directly a result of listening to the market, listening to the community that Chris had established and finding out how best to serve that community.
* Building an audience or community is absolutely crucial in the day that we live in now. Our membership isn't a course, it's a community. You can learn, you can join our webinars, you can look back through all of the calls we've had in the past, and all of our premium content is there. But people don't stay because of that; they stay because of the people and the community.
















Wherever you turn up, turn up consistently and turn up to deliver value, every single time!
Chris Marr















The Buzz - Our Innovation Round




Here are Chris' answers to the questions of our Innovation round.

* #1 thing to be more innovative –Have a culture of ideas in your organisation - give permission to create ideas and make time for it.
* Best thing for new ideas – Surround yourself with ideas people and be and ideas machine. Constantly exercise your idea muscles! Also learn about areas unrelated to your business.
* Favourite tool for innovation – Audio books and podcasts, Evernote, Getting Things Done system
* Keep project / client on track – Pick the right client in the first place!  Deliver what you say you will.  Communication.
* Differentiate – Always be learning and learn faster than everyone else.
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