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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #47 – Peter Moriarty: itGenius
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #47 – Peter Moriarty: itGenius
Category: Business
Duration: 0
Publish Date: 2016-09-15 17:36:31
Description:































Peter Moriarty: itGenius















In this episode number 47, Peter Moriarty talks to us about cloud computing and how it is transforming the IT industry as well as enabling small business to be more effective, efficient and agile.  Listen to the podcast to find out more.















Listen to the Podcast



















if you want to compete with the more established incumbents in your industry, your greatest advantage is the ability to be agile and the ability to use software that is agile as well.
Peter Moriarty















Show Highlights




Some of the highlights of this episode include:

* Technology is a tool that can be used for leverage - it's always about how do we serve small business owners, how do we get them to take advantage of technology, but get tech on their side.
* Setup a unique secure password for each online account and use a password manager to store them in encrypted files and have them easily accessible.
* Security best practice for Cloud accounts is to have 2-factor authentication setup.
* By educating clients online, through blogs and social media, itGenius have not had to advertise for the past few years and the business is booming.
* Investing time and energy in educating prospects online, through blogs and social media, replaced itGenius' advertising spend at the same time, they have grown their business rapidly.
















70% of our leads proceed to engage our services. That sounds like a ridiculously high number, but it's because we've invested all of our energy in educating our prospects and giving as much as we can possibly give up front
Peter Moriarty















The Buzz - Our Innovation Round




Here are Peter's answers to the questions of our Innovation round.

* #1 thing to be more innovative – Be yourself - bring your personal flair and energy to the business.
* Best thing for new ideas – Learn from more mature markets and from other industries.
* Favourite tool for innovation – Combine idea generation with strategic planning and be selective in what ideas to pursue.
* Keep project / client on track – Follow up, follow up, follow up - and getting the right mix of personalities on your team.
* Differentiate – Same as 1.
















To Be a Leader




Educate yourself. Outlearn everybody else!















Reach Out




You can reach out and thank Peter at the itGenius website , on Twitter
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