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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #51 – Michael Mapes, Graveyard Innovation
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #51 – Michael Mapes, Graveyard Innovation
Category: Business
Duration: 0
Publish Date: 2016-10-20 19:48:26
Description:































Michael Mapes: Graveyard Innovation















In this episode, my guest is Michael Mapes of Graveyard Innovation, a results-based innovation firm that helps business, design and execute winning strategies because, as Micheal puts it: “ we like to win”.  We talk about innovation as providing relevant value to your audience, about the importance of always asking questions and really listening and hearing what our clients are saying. Listen to the podcast to find out the details.















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Produce the most relevant kind of value for your audience. @MichaelMapes
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Show Highlights




Some of the highlights of this episode include:

* For a few in the market producing the most content might be the right approach. For most people, it really isn’t. It’s about producing the most relevant kind of value for your audience.
* We are using the internet as a megaphone to magnify conventional wisdom and yet here we have this amazing storytelling tool and we’re producing glorified marketing brochures - that is not the best we can do with this!
* Answers are cheap.....what questions do is they give a promise about what something could be and they encourage you to really confront where you are strong and where you are not; where your voice needs to be strengthened and where your voice needs to be refined or maybe your voice doesn’t need to be there at all and I think I could care very little about people thinking, ‘I have an answer’ because mostly what we do is get to know the client’s business.
* If you spent enough time with your client, really hearing what they’re saying, really listening, really absorbing it, really not knowing the answer, eventually a gap In the market is going to emerge.
* Being really really curious - a place that really good things emerge because when you go to customers and ask them what they want what you find is that customers want something and because nobody has made that exact thing yet, they don’t exactly know how to ask for it.
* I say to people, ‘Whenever you’re done being really good at a lot of things, you will be excellent in one thing, and that will set you apart.’ So we gotta get our self-esteem from confidence and start saving our world with our excellence.
* People think advertising doesn’t work. The fact of the matter is, here’s what works- interesting, relevant, good ideas- and that really doesn’t matter if it’s a book, a movie, a song, an advertisement, [or] a magazine article. ‘What’s a good idea? What’s interesting? What engages the customer.’
















Answers come very cheap.
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