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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #68 – Information Marketing
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #68 – Information Marketing
Category: Business
Duration: 0
Publish Date: 2017-03-24 01:04:46
Description:

Information marketing - in this episode of the InnovaBuzz podcast, Jürgen explains that content marketing is really providing exceptionally useful information for your target audience, communicating effectively with them in a way that they find incredibly useful and without expecting anything in return.  He says that he'd really like to see the term content marketing replaced by information marketing as this better captures the true purpose.

Listen to the podcast to find out more.
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