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	Podcast:		The InnovaBuzz Podcast
	Episode:		Justin Blackman, Brand Ventriloquy - How to Write Like You Talk - InnovaBuzz 274
	Category:		Business
	Duration:		00:58:18
	Publish Date:		2020-03-30 15:00:00
	Description:		In this episode, I’m really excited to have as my guest, Justin Blackman of Pretty Fly Copywriting. Justin specializes in analyzing and documenting brand voice. He uses a “Brand Ventriloquist Framework” to break down a person’s writing style so others can emulate it. Writers can use it to sound like their client or their business owner. In our discussion, Justin and I talked about: How to write from the perspective of your customer's situation How reading online reviews can help with our writing Why you should look at your fish Listen to the podcast to learn more. Show Notes and Blog The Podcasts
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