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Description:
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n this episode, I’m really excited to have as my guest, Murray Streets, Managing Director of digital marketing agency BC&F Dentsu. As an agency leader, Murray is committed to promoting the creation of an ‘always learning’ culture to enable the teams he leads to do their most effective work for clients. BC&F Dentsu aims to be distinctive in all they do and have an impressive list of clients as well as recognition from a variety of industry awards.
In our discussion, Murray and I talked about:
- What makes an advertising message distinctive and stand out and engaging
- Focusing on real measurable results, not vanity metrics
- Finding opportunities by identifying unmet needs or a job that is hard
Listen to the podcast to learn more.
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