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Home > The InnovaBuzz Podcast > Prerna Malik, How to Write a Compelling and Sales-Boosting Copy - InnovaBuzz 265
Podcast: The InnovaBuzz Podcast
Episode:

Prerna Malik, How to Write a Compelling and Sales-Boosting Copy - InnovaBuzz 265

Category: Business
Duration: 01:00:54
Publish Date: 2020-02-27 14:00:00
Description:

In this episode, I’m really excited to have as my guest, Prerna Malik, co-founder of Content Bistro, where together with her team, she crafts content, copy, and social media strategies that pack a powerful punch.

Prerna's superpowers are creating psychologically compelling, sales-boosting copies for both product-based businesses and info products, such as eCourses, turning casual browsers into raving fans, and crafting search engine optimized, engaging articles and blogs, turning even the blandest topic into a rich and flavour-filled optimized piece of content.

In our discussion, Prerna and I talked about:

  • How to write copy that will connect with her clients' prospect and start a human connection
  • Beginning your writing with the end goal that you want to achieve
  • It's called SOCIAL media not selling media!

Listen to the podcast to learn more.

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