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Description:
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In this episode, I’m really excited to have as my guest, Brad Smith of Simplecast. Brad is an entrepreneur and professional daydreamer - self described, the founder and CEO of Audios Ventures, the home of Simplecast; a podcasting platform empowering audio creators with the tools they need to share their stories, evolve their craft, and connect with a world of listeners.
In our discussion, Brad talked to me about:
- The importance of standards when measuring anything and the IAB proposed standards for podcast plays
- What is really important when it comes to podcast metrics - and the insights that you can get to drive improvement of your podcast
- some of the exciting things happening in podcasting, from corporate internal podcasts, to dynamic content driven by listener behaviour and much more.
Listen to the podcast to find out more.
Show Notes and Blog
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