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Home > The InnovaBuzz Podcast > Glenn Fisher, How to Write a Good Copy That Will Encourage People to Buy From You - InnovaBuzz 181
Podcast: The InnovaBuzz Podcast
Episode:

Glenn Fisher, How to Write a Good Copy That Will Encourage People to Buy From You - InnovaBuzz 181
Category: Business
Duration: 01:11:49
Publish Date: 2019-04-25 16:00:00
Description:

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Glenn Fisher, author of The Art of the Click and host of the All Good Copy Podcast. Glenn is a direct response copywriter who provides a host of online resources for copywriters and marketers through his AllGoodCopy.com website. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis and focus on coaching aspiring copywriters.  He's also a regular speaker at business and marketing conferences

In our discussion, Glenn talked to me about

  • The features of good copy and what authenticity really means
  • The CIA framework of good copy
  • Why "WHY" is one of the most useful words in copywriting

Listen to the podcast to find out more.

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