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Home > The InnovaBuzz Podcast > SoonYu, Building and Iconic Brand and Business by Becoming Indispensable - InnovaBuzz 142
Podcast: The InnovaBuzz Podcast
Episode:

SoonYu, Building and Iconic Brand and Business by Becoming Indispensable - InnovaBuzz 142

Category: Business
Duration: 01:02:38
Publish Date: 2018-11-01 15:00:00
Description:
In this episode of the InnovaBuzz Podcast, I’m really excited to have as my guest, Soon Yu, an international speaker and bestselling author on innovation and design, who has been featured in The New York Times, The Wall Street Journal, The Washington Post and Entrepreneur and whose most recent book is called Iconic Advantage - Don't Chase the New, Innovate the Old.
 
In our discussion, Soon talked to me about
  • The importance of focusing on relationships in driving innovation and change and his own relationship strategy
  • Building an iconic brand and business by becoming indispensable
  • Why stinky cheese is important
 
Listen to the podcast to find out more.

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