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	Podcast:		The InnovaBuzz Podcast
	Episode:		Jeff Hoffman, How to Craft Meaningful Stories - InnovaBuzz 173
	Category:		Business
	Duration:		00:48:47
	Publish Date:		2019-03-28 15:00:00
	Description:		In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Jeff Hoffman, a successful entrepreneur, proven CEO, worldwide motivational speaker, published author, Hollywood film producer, and a producer of a Grammy-winning jazz album. He has founded multiple startups, has been the CEO of both public and private companies, and has been part of some well-known companies, including Priceline.com (known as Bookings.com for my Australian friends), uBid.com, ColorJar, and more. I do encourage you to read the rest of his amazing bio. Jeff has achieved a lot in his life and continues to excel, and it's such an honour to have him speak to us on the InnovaBuzz podcast. In our discussion, Jeff talked to me about Getting out of your office regularly and spending a day in the life of your customer - in their environment, where they hang out and listen to the conversations they have Building products by solving problems you encounter and that other people will have and will value getting rid of that problem Storytelling and how to craft stories that are meaningful to your audience by involving your customer or audience. Shownotes and Blog The Podcasts
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