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	Podcast:		The InnovaBuzz Podcast
	Episode:		Wayne Smallman, How to Get to the Real Needs of Your Customers - InnovaBuzz 172
	Category:		Business
	Duration:		01:02:25
	Publish Date:		2019-03-25 15:00:00
	Description:		In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Wayne Smallman, Owner and Founder of Octane Interactive. Octane helps small businesses handle big business problems with customised cloud software designed to reduce data loss, error, and duplication. They also build innovative websites and web applications. In our discussion, Wayne talked to me about Getting to the real needs of your customer, by asking what it is they really provide their customers The difference between data and information and how insights are where the real value is The astronomical guide to success - aligning the planets Shownotes and Blog The Podcasts
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