In this episode of the InnovaBuzz Podcast, I’m really excited to have as my guest, Carla Johnson, a Global Keynote Speaker, Best-Selling Author, Storyteller. Carla has helped many businesses leverage the art of storytelling to inspire action. The latest of her seven books, Experiences: The 7th Era of Marketing, sets the benchmark for a new era in marketing.
In our discussion, Carla talked to me about
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Frameworks, Structure and Context around ideas and innovation
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Using stories and metaphors in marketing and in selling your ideas to your organisation or your clients
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Shared a great example of using an experience from a totally different context in your own work - based on a Barbie Doll video.....
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