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	Podcast:		The InnovaBuzz Podcast
	Episode:		InnovaBuzz Episide 142 - SoonYu, Iconic Advantage
	Category:		Business
	Duration:		01:02:38
	Publish Date:		2018-11-01 15:00:00
	Description:		In this episode of the InnovaBuzz Podcast, I’m really excited to have as my guest, Soon Yu, an international speaker and bestselling author on innovation and design, who has been featured in The New York Times, The Wall Street Journal, The Washington Post and Entrepreneur and whose most recent book is called Iconic Advantage - Don't Chase the New, Innovate the Old. In our discussion, Soon talked to me about The importance of focusing on relationships in driving innovation and change and his own relationship strategy Building an iconic brand and business by becoming indispensible Why stinky cheese is important Listen to the podcast to find out more. Shownotes and Blog The Podcasts
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