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In this Model the Masters signature episode, it's a pleasure to have as my guest, to explore the topic of “Gaining Attention from Your Target Market”, Jay Acunzo of Unthinkable Media.
Jay is an award-winning podcaster and dynamic speaker and has previously appeared on the InnovaBuzz podcast on episode 118
In today’s episode, Jay told us about
- His values - integrity above results; serving the audience and giving them value and having self awareness and situational awareness as well as curiosity - acting like an investigator not an expert
- His belief that acquiring attention starts with understanding what problem you solve or what desire you fulfill for the other person. And that “shortcut culture” is a bad thing.
- His strategies, that are based on the scientific method and on talking to the people he serves.
Listen to the podcast to find out more.
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