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	Podcast:		The Indicator from Planet Money
	Episode:		The secret to Nintendo's success
	Category:		Business
	Duration:		00:09:25
	Publish Date:		2025-06-16 07:00:59
	Description:		Nintendo has been a titan in the video game industry for decades, but that wasn't always the case. At its very core, Nintendo sees itself as a toy company which is evident in its products from the Nintendo Entertainment System (NES) to the Nintendo Switch 2. Today on the show, we explore Nintendo's history and examine how a small playing card company in Japan became a multimedia giant. Related episodes: Forever games: the economics of the live service model Designing for disability: how video games become more accessible The boom and bust of esports Work. Crunch. Repeat: Why gaming demands so much of its employees Video Game Industry Week: The Final Level For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
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