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Home > The IAB UK Podcast > Media Upfronts Special: Audio Captivates, Data Elevates, with Global
Podcast: The IAB UK Podcast
Episode:

Media Upfronts Special: Audio Captivates, Data Elevates, with Global
Category: Business
Duration: 00:20:46
Publish Date: 2025-10-06 02:00:00
Description:

Ahead of Media Upfronts, taking place 14-15 October at Protein Studios, we’re kicking off a special week of podcasts with our five Superfronts podcasts, starting today with Global. James Chandler is joined by Tom Streetley, Director of DAX Audio, to explore how audio continues to evolve as a powerful medium for advertisers. From brand-new research on the role of mood and mindset, to the launch of Global’s cross-device tool, Tom shares how Global are combining the emotional impact of sound with the precision of digital.


Expect insights on podcasting, radio, music streaming and gaming, plus a glimpse of what makes this year’s Global Upfront a must-see.


️ Don’t miss Global live at Media Upfronts – book your ticket now at iabuk.com/upfronts.

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