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Welcome back to The IAB UK Podcast, recorded live from our May edition of The Last Thursday Club. This month’s panel tackled Google’s recent decision to keep third-party cookies on Chrome — a move that’s shifted the conversation around what privacy-first advertising can look like without a universal identifier.
Chaired by IAB UK’s Pat Hann, stepping in for Chloe Nicholls, the session explored how advertisers, publishers and tech providers can continue innovating in a privacy-preserving way. Panellists Clara De Rosa from Adform, Ruth Reynolds from Havas Media Network and Matt McIntyre from Choreograph shared practical insights on media buying strategies, the future of first-party data and whether AI could help solve for addressability.
Cookieless solutions: https://www.iabuk.com/cookie-alternatives
Book Engage 2025: https://www.iabuk.com/events-training/engage-2025
Hosted on Acast. See acast.com/privacy for more information. |
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