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Podcast: The IAB UK Podcast
Episode:

Why audio deserves your full attention
Category: Business
Duration: 00:19:45
Publish Date: 2025-04-16 11:31:20
Description:

This week, our Chief Strategy Officer, James Chandler, sits down to chat with Global's Group Strategy Director, Ailsa Mackenzie, about the fascinating differences between audio and visual attention, how advertisers can tap into the full spectrum of listening behaviours and why the lines between radio, podcasts and streaming are blurrier than ever.


Download Global's 'The power of not paying attention' report here: https://content.global.com/wl/d58672


Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025

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