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Home > The IAB UK Podcast > Seasonal strategies to engage your audience
Podcast: The IAB UK Podcast
Episode:

Seasonal strategies to engage your audience
Category: Business
Duration: 00:20:57
Publish Date: 2024-10-03 02:00:35
Description:

In this episode, IAB UK's Head of Insight, Kristie Naha-Biswas, sits down Taboola's Stacey Delaney, Vyde's Sam Peters and UKOM's Julie Forey to discuss celebratory campaigns.


Advertisers are gearing up for key celebrations like Diwali, Thanksgiving, Hanukkah and Christmas. But in a crowded marketplace, how can brands cut through the noise and truly resonate with their audiences? In this conversation, the panel explores how brands can develop authentic creative strategies, navigate economic challenges and connect meaningfully with diverse audiences.


Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024


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