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Podcast: The IAB UK Podcast
Episode:

The evolution of omnichannel marketing
Category: Business
Duration: 00:24:49
Publish Date: 2024-03-20 03:00:12
Description:

On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more holistic one, to the activation of omnichannel campaigns and what opportunities advertisers can turn to in the absence of cookies.


Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024


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