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Home > The IAB UK Podcast > An introduction to Universal ID 2.0 with The Trade Desk's Phil Duffield
Podcast: The IAB UK Podcast
Episode:

An introduction to Universal ID 2.0 with The Trade Desk's Phil Duffield
Category: Business
Duration: 00:21:57
Publish Date: 2022-01-24 03:00:28
Description:

In this week's episode, James talks to The Trade Desk’s UK Vice President, Phil Duffield about Universal ID 2.0, one of the solutions being developed to help prepare digital advertising for the post-cookie world. The future of user identity, privacy and targeting online can be a complex and often over-complicated topic, but Phil helps break it down in a really straightforward way, as well as giving his own take on what an open and thriving internet looks like.


To find out more about User ID in the post-cookie world, we have heaps of resources at iabuk.com/user-identity, including other member initiatives and FAQs to help you navigate this complex topic.


See acast.com/privacy for privacy and opt-out information.
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