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Home > The IAB UK Podcast > Stay Engaged 2021: 'What first-party data means for the return of travel' with Tripadvisor
Podcast: The IAB UK Podcast
Episode:

Stay Engaged 2021: 'What first-party data means for the return of travel' with Tripadvisor
Category: Business
Duration: 00:26:32
Publish Date: 2021-08-05 02:00:28
Description:

In today’s session, Justin Reid and Katie Spagnuolo reflect on the past 18 months and how Tripadvisor’s global advertising business quickly pivoted their efforts to help clients navigate their way through this pandemic as the team shared first-party data and consumer sentiment survey findings with partners who were in desperate need of timely and reliable travel insights.


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