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Home > The IAB UK Podcast > Stay Engaged 2021: 'Journalistic Integrity on the Open Internet' with Quantcast's Somer Simpson
Podcast: The IAB UK Podcast
Episode:

Stay Engaged 2021: 'Journalistic Integrity on the Open Internet' with Quantcast's Somer Simpson
Category: Business
Duration: 00:18:30
Publish Date: 2021-08-03 02:00:29
Description:

The internet has been a forum for the open expression of ideas, but the news is now as divided as our political parties. In this offstage session, Somer Simpson, VP of Product Management at Quantcast, addresses the news echo chamber and the path to journalistic integrity. Drawing on her background in journalism and digital media, she speaks to the tools marketers and publishers can leverage to drive brand integrity and accountability in a free and open internet.

 

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.


See acast.com/privacy for privacy and opt-out information.
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