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	Podcast:		The Glossy Podcast
	Episode:		Why founder Jessica Lee didn't raise any VC funding for Modern Citizen
	Category:		Business
	Duration:		00:31:03
	Publish Date:		2018-04-25 11:00:00
	Description:		Jessica Lee was on the M&A team at Gap Inc., scouting for potential young brands appealing to a more modern customer that the corporation could snap up, when she decided to set off on her own and found a new mid-priced women’s fashion brand. Modern Citizen, launched online in 2016, with a trendier take on direct-to-consumer fashion than comparable brands like Everlane, more affordable prices than Reformation and a focus on building a community from scratch. Lee joined the Glossy Podcast to discuss differentiating the company in a crowded market, marketing with a non-existent budget and building the brand's first store.
	Total Play:		0

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