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Bra shopping is about to get more interesting. A swathe of retailers are in the space, trying to take a piece of the $100 billion bra market that continues to be dominated by Victoria’s Secret. One of them is ThirdLove, a company founder by Heidi Zak, who started the company when she found herself shopping at Victoria’s Secret in her 30s. Zak, formerly head of retail at Aeropostale, said she doesn’t called ThirdLove “lingerie” because “real women wake up in the morning to put on a bra and underwear,” not lingerie. |