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Home > The Glossy Podcast > Laird + Partners CEO Patrick Yee: 'You can't win without strategy'
Podcast: The Glossy Podcast
Episode:

Laird + Partners CEO Patrick Yee: 'You can't win without strategy'
Category: Business
Duration: 00:24:18
Publish Date: 2017-04-25 23:00:00
Description:

Just two months in at his new position as CEO of the agency Laird + Partners, Patrick Yee has a clear idea of where he sees the industry heading -- and his team's role in making that happen. Yee, who left his post as Refinery 29’s evp of marketing and strategy to go agency-side, joined the Glossy Podcast to talk about the importance of knowing your end consumer, the parallels between media and retail, and the challenges facing CMOs today.
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