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Description:
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M. Gemi is hoping to get as close to on-demand retail as possible. The two-year-old brand, known for handmade Italian shoes, promises high quality without the middleman markups and launches new styles of women’s and men’s shoes (the latter of which it launched in 2016) every Monday. Thanks to a closely monitored production network of workshops in Italy, M.Gemi is nimble enough to act on customer response that same day, deciding which styles to invest in further and which to scale back. Cheryl Kaplan, M. Gemi's President, joined us for an episode of the Glossy Podcast to discuss on-demand retail at scale, how to respond to customer reactions in real time and moving into brick-and-mortar. |
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