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Home > The Glossy Podcast > Liz Kaplow: 'Brands that have souls are the ones people are drawn to'
Podcast: The Glossy Podcast
Episode:

Liz Kaplow: 'Brands that have souls are the ones people are drawn to'
Category: Business
Duration: 00:32:20
Publish Date: 2017-08-08 23:00:00
Description:

It was the Coach saddle bag that first made Liz Kaplow realize that brands needed to do a better job of communicating their stories to customers. Kaplow, who launched her PR and communications agency Kaplow Communications in 1991, joined the Glossy Podcast to reflect on why storytelling is as relevant as ever, while brands are being forced to evolve.
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