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When brands try to act like customers’ friends, they typically fail. Even so, Of a Kind has made it its ongoing mission to feel like an “in-the-know best friend” to those who receive its email newsletters and visit the site. Behind the brand are Claire Mazur and Erica Cerulo, who had the idea in 2010 to launch an e-commerce site for exclusive, limited-edition goods made by independent designers. Co-founder Claire Mazur joined us on the Glossy Podcast to share more about what makes Of a Kind work. |