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Description:
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As brands shut down brick-and-mortar stores and dedicate resources to e-commerce, many see Amazon as a constant elephant in the room and look to its strengths to drive their own strategies. But Jenny Baike, co-founder and CEO of Orchard Mile — a luxury marketplace — says her company is not competing with the retail giant. Baike joined us on the Glossy Podcast to share what brands should know before selling online, why luxury brands are keeping their distance from Amazon and what a marketplace offers shoppers that other retailers can't. |
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