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Description:
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Online custom clothing for men is booming. We have more handsome, well-made, workable and affordable options for full custom clothing than ever before, which is wonderful… in theory.
In this episode of the podcast, I talk about a hidden pitfall in the online custom clothing world - a pitfall that puts too many design options in the hands of non-designers, i.e. us. While it’s a nice idea to be able to choose your collars, cuffs, fabric, color, thread and button options, an inexperienced customer without the guidance of a seasoned professional could end up creating a mess.
Without an understanding of things like color, proportion, fabric and fit as they relate to the unique needs and qualities of the customer (hair color, eye color, skin tone, height, weight, width, posture, lifestyle, etc.), full, unfettered custom options invite an uneducated and unsupervised customer to design a real disaster. |