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	Podcast:		The Futur
	Episode:		79 - Why branding matters — with Stef Hamerlinck
	Category:		Business
	Duration:		01:04:24
	Publish Date:		2020-04-20 08:30:00
	Description:		This episode is fiery right from the start. Chris talks with brand strategist, Stef Hamerlinck, about the nuance of branding and why it matters. Though, the two don’t necessarily agree about any of it. If you are interested in branding, strategy and enjoy a healthy debate then you will love this episode. Chris and Stef get deep into the weeds of brand purpose, brand differentiation and why it's important for a brand to be just as good as it is unique. It's a talk about Coke versus Pepsi and McDonald's versus In 'n Out. Which is better? Only you can decide. Please enjoy our branding conversation with Stef Hamerlinck.
	Total Play:		0

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