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Home > The Full Pint Podcast > Interview - Dustin Hinz CMO of Firestone Walker
Podcast: The Full Pint Podcast
Episode:

Interview - Dustin Hinz CMO of Firestone Walker
Category: Arts
Duration: 01:01:47
Publish Date: 2024-04-26 02:17:00
Description:

This week we sit down with CFO of Firestone Walker, Dustin Hinz. We take a peek behind the curtain to see what goes into delivering new and old brands from concept to shelf. Items of discussion include:

  • The previous guard at Firestone Walker marketing team.
  • Coming in right before COVID.
  • The challenge of finding new drinkers outside of Firestone's core audience.
  • High level portfolio strategy.
  • Being an outsider in the beer industry.
  • Inheriting the gift known as 805.
  • 805 as a lifestyle brand.
  • Clear glass for Cerveza??
  • Brand extensions. 
  • Is 805 a gateway beer?
  • Big surprises and surprising flops.
  • Adding non beer products.

And much more!

Looking to become the next big sponsor of The Full Pint Podcast? Email us at info@thefullpint.com!

Please check out these resources if you are a member of the craft beer industry and need help.

National Women's Law Center - https://nwlc.org/

Department of Fair Employment and Housing - https://www.dfeh.ca.gov/

Project When - https://projectwhen.org/resources/how-to-report-workplace-harassment-incidents/

 

 

 
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