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We are joined by founder of Turn It Up Media and former marketing director of Oskar Blues Chad Melis. We discuss many things including: - How Danny got linked up with Chad years ago. - How Chad got his start with Oskar Blues. - Chad's involvement with the iconic branding and product introduction at Oskar Blues. - Having fun with the packaging. - Incorporating a outdoor lifestyle into a national brand. - Oskar Blues speed and approach to rolling out products. - Scaling up to CANarchy. - Leaving Oskar Blues to start up Turn It Up Media. - Building a client base. - Taking on an established brand vs growing a new brand. And much more! Would you like to have your brewery or beer related business advertised on this very show? Of course you do. Please drop us a note by clicking this --> link <-- Music for The Full Pint Podcast provided by our pal Ben Tuttle, check him out at tenderbubbles.com |
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