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	Podcast:		The Food Startups Podcast
	Episode:		Ep73- Fear No Fruit - THE Specialty Produce Champs - Karen Caplan of Frieda's
	Category:		Arts
	Duration:		00:29:16
	Publish Date:		2015-12-03 16:16:12
	Description:		In 1962, Frieda Caplan introduced an exotic fruit to the United States, which she named the Kiwi. Fast forward to 2013, 62 million pounds of kiwi were sold! In the 50+ years since, Frieda's has played a part in introducing more than 200 specialty fruits and vegetables. A documentary about the company, Fear No Fruit, was recently released telling their amazing story. I speak with her daughter, Karen Caplan, who has been the CEO since 1986. Tons to learn here: How the documentary came about Karen's tips on how to introduce a new product to the U.S. Market On the California drought and resilience How to separate family from business Why farmers are trending away from grocery stores. On effective management and creating a culture "Specialty isn't a big % of business at a grocery store, but perception of the consumer " sets the tone and energy for the store!!” Selected links from the show:Friedas Fear No Fruit About Karen Caplan United Fresh Produce AssociationPurple Kiwi Cookbook by Karen CaplanDocumentary asks consumers to 'Fear No Fruit'The Fancy Foods ShowThe Rational OptimistWatch Fear No Fruit on United, Qatar, and Emirates Airlines The Life-Changing Magic of Tidying Up
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