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	Podcast:		The Food Startups Podcast
	Episode:		Ep78- A Life 180 into Healthy Baking Mixes - Lindsey of Cherryvale Farms
	Category:		Arts
	Duration:		00:18:11
	Publish Date:		2016-01-28 12:47:25
	Description:		“I was doing entertainment P.R. in Hollywood — you know, celebrities and calls at 2 a.m. — and was, what should I say? Burnt out,” (New York Times) .. That was 5 years ago. Today, she runs Cherryvale Farms, currently in 1400 stores with their “Everything But The...” baking mixes. Lindsey Rosenberg and I had a fun chat about her story and she dishes out advice for our listeners: What makes their baking mixes unique. Why they are the modern-day Betty Crocker How she transitioned her career from Hollywood PR to a successful food startup "Don't spend any money" Advice for becoming (or not becoming) a Whole Foods national brand How to pitch grocery buyers On bootstrapping Working with Dad The D.I.Y. spirit (note from Matt: I have seen this characteristic in among many guests) Why Cherryvale doesn't focus on trends Selected Links from the show:Cherryvale Farms Small Food Brands, Big Success About Lindsey Chowhound Review Hampton Creek (Beyond Eggs™)Cherryvale Farms Twitter
	Total Play:		0