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Why engagement is more important than numbers, how to run a business that doesn’t require growth, and how to find your rat people with Paul Jarvis. ----- Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your “rat people.” How to Build a Company of One Paul has been working for himself for nearly 20 years, and his career has taken him in a few different directions. Starting out as a web designer, he began working for himself as a freelancer for clients like Danielle LaPorte, Marie Forleo, and Mercedes-Benz, and then he started selling his own software and courses. And he wrote a vegan cookbook along the way. While he built his business, he learned what it means to own, run, and grow a “company of one.” Paul’s experiences and advice will inspire you to think about your own business in exciting and unconventional ways. In this episode, Paul shares: - Why he releases his podcast in seasons
- How he successfully “batch-creates” his content
- Why he measures engagement over signups
- Why a mailing list is powerful
- How he spent less than $100 on creating his vegan cookbook
- How he transitioned his business from client work to products
- How he uses artificial constraints for creativity
- Why he focuses on the people who are already paying attention
- What it means to run a profitable and sustainable business that doesn’t require growth
- How to build a “company of one”
- Why you should find your “rat people”
Resources: If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. |
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