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Home > The Ecommerce Influence Podcast > 345: 6 Tips to Make Your Next Product Launch Your Best Ever
Podcast: The Ecommerce Influence Podcast
Episode:

345: 6 Tips to Make Your Next Product Launch Your Best Ever
Category: Business
Duration: 00:26:47
Publish Date: 2022-03-01 09:00:26
Description: Product launches can be a rocket ship to your sales or a sinking vessel pulling you underwater.  Here are 6 different ways to make your next product launch your best ever.

Austin and Lily share strategies, actions, and tips that you can take away from launches that they’ve seen crush it. 

Episode Highlights:

  • 2:51 The power of product launches: why you should do them
  • 4:16 Coordinating with influencers to pour fire on your launch 
  • 8:50 Waitlisting your audience before a launch 
  • 10:38 Testing your product ideas with SMS 
  • 12:41 Using a loyalty program to give early access to your VIPs 
  • 17:04 Send more emails than you think you should
  • 19:50 Scarcity & planning to sell out 
  • 23:07 Critical operational considerations for product launches (that a lot of people miss)
  • 24:56 Bringing your customer support team into your launch marketing plans  

Resources:
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