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Home > The Digital Week Podcast > Digital Week | The Proactive Organisation | 30 March 2016
Podcast: The Digital Week Podcast
Episode:

Digital Week | The Proactive Organisation | 30 March 2016
Category: Education
Duration: 00:16:23
Publish Date: 2016-03-29 19:25:13
Description: The proactive organisation recommends and offers services before customers realise they need them. It does so by learning to understand customers’ digital signals, using those to forecast events and initiating action early on. Professor Marek Kowalkiewicz and Monica Bradley explore what is meant by a Proactive Organisation, what characteristics this organisation would embody and how to transition towards proactivity.
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