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Home > The Digital Analytics Power Hour > #036: Attribution Revisited with Jim Novo
Podcast: The Digital Analytics Power Hour
Episode:

#036: Attribution Revisited with Jim Novo
Category: Business
Duration: 00:51:46
Publish Date: 2016-05-09 23:30:00
Description:

Back by popular demand: attribution! This time, we brought in an adult on the subject: Jim Novo of The Drilling Down Project. A lot of questions get tackled in this episode: Should "gut feel" ever trump "the data?" Which is a better analogy for attribution: PV=nRT or the distillation of bourbon? Will this podcast *ever* have flawless audio quality? These questions and more definitively answered. All in under 52 minutes.
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