Search

Home > The Digital Analytics Power Hour > #70: The Case for Customer Lifetime Value with Dr. Peter Fader
Podcast: The Digital Analytics Power Hour
Episode:

#70: The Case for Customer Lifetime Value with Dr. Peter Fader
Category: Business
Duration: 01:00:44
Publish Date: 2017-08-28 23:30:00
Description:

Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies.

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
Total Play: 0

Some more Podcasts by Tim Wilson

300+ Episodes
The Analytic ..     1
6 Episodes
Upshot 1