Search

Home > The Digiday Podcast > Glamour’s Samantha Barry: Building habit trumps social hits
Podcast: The Digiday Podcast
Episode:

Glamour’s Samantha Barry: Building habit trumps social hits
Category: Business
Duration: 00:30:57
Publish Date: 2018-06-05 23:00:00
Description:

When Glamour tapped social and digital media aficionado Samantha Barry as its new editor-in-chief, she steered the team effort toward making Glamour a habit for readers online. She is building habit for Glamour among readers through differentiated reporting. Barry discusses the challenge of resuscitating a struggling print legacy brand in the digital sphere, advertising challenges with political coverage, reshaping editorial focus and more.
Total Play: 0